Company logo is like the overall statement of what you are about in a compact form. Have you heard the old saying "A picture is worth 1000 words"? This is true when it comes to company logo. People have an immediate psychological and emotional response when they view a logo. Before placing a big order or closing a business deal, they will most likely see your Logo first. A good logo can bring your company this deal or be all you need to frighten them into place this order. Every company has its significant logo which demonstrates different logics and histories.
The Nike "swoosh"
One of the most recognized art logos in sports is the Nike logo. This company logo is well known around the world. Many great sports tales, like Michael jordan and Tiger woods, have worn this logo. The Nike logo is amazingly simple. It features outright an orange check mark. It has no name, yet it differentiates itself from all the other ticks. Even though everyone understands this amazing company logo, no one really knows why the swoosh logo was chosen as the brand.
Nike was founded by Phil Knight in the 1960s, but at that time, he called it "Blue Lace Sports". The name Nike and its brand swoosh design were caused later. The swoosh logo was originally manufactured by Carolyn Davidson in 1971. The thought that the designer had in mind was about the wings of the Greek goddess Nike, who was the origin of inspiration for many great and courageous enthusiast.
Together with the 'Just Do It' saying, the Swoosh logo perfectly communicates the substance of the Nike brand and its philosophy. It helps people achieve the determination needed for reaching a desired mark in their activities. The greatness of the Nike logo is that it is simple yet effective. Revolutionary, yet ordinary. It is one of the greatest and easiest art logos in the history of corporate company logo.
The Ferrari Prancing Horse Logo:
Ferrari is an Italian language car manufacturer which is active in the Formula One World Champion. The company was founded by Enzo Ferrari in 1929. The famous symbol of Ferrari is a black prancing horse on a yellow background, usually with the letters S F for Scuderia Ferrari. This logo designalso has three stripes of green, white and red (the Italian language national colors) at the very top.
The Prancing Horse was emblematic employed by Count Francesco Baracca, who was an expert mma star preliminary of Italian language Air Force during World War 1. He died young while fighting fearlessly. Count Francesco Baracca used the Prancing Horse symbol at the sides of his aircraft. On August teen, 1923 Enzo Ferrari met Baracca's mother Countess Paolina, after winning a race at Savio track in Ravenna.
It was then that the Countess Paolina suggested that Enzo should have a company logo and use the symbol of prancing horse, as it would bring good luck. It was not until 1940 that Enzo Ferrari begun to use the symbol. This later on became the the main justly famed Ferrari logo, and is part of Ferrari's company logo to date.
The C0CA C0LA Logo:
It was Frank Mason Velupe, who designed this company logo in 1885. What makes the C0CA C0LA logo an image? It is the white lettering against a bright red background, together with the curvy letters, roll-of-the-tongue name and, of course, the ever sexy bottle. This company logo cannot be under-estimated. A flash of red and a bent white line proved enough to get people thinking about their favorite fizzy drink.
In conclusion, a company logo tells about the nature of the company, its complexity, professionalism and reliability, simplicity, elegance, expertise and much more things. So, in order to make your brand a huge hit that will withstand the volatile market and grow remembered for decades, you'll want a good company logo!
